“WWD John B. Fairchild Honor” 2024

Brunello Cucinelli receives prestigious award from the influential Women's Wear Daily in New York

On the 29th October at Casa Cipriani New York, with over three hundred guests in attendance, Brunello Cucinelli was presented with the prestigious “WWD John B. Fairchild Honor”.

This significant lifetime achievement award, bestowed annually by one of the most influential global fashion publications, Women’s Wear Daily – of which John Burr Fairchild was the publisher (1997-2015), fully acknowledges the excellence of Made in Italy craftsmanship epitomised by the Solomeo fashion house.

Brunello Cucinelli was chosen as the recipient of the 2024 edition of the award, as noted by James Fallon (Chief Content Officer WWD and Fairchild Media Group), in light of the “ongoing success of your company”, its continual innovations and the “perennial focus on mastery, creativity, craftsmanship, exclusivity, and the dignity of man”; as well as the “philanthropic efforts” to the well-being of future generations, cultivated over the years by the Solomeo-based company.

“A prize so prestigious, awarded over the years to such illustrious figures within the global fashion industry, profoundly honours me. I like to consider it, above all, as a tribute to the dignity of labour, which, together with my co-workers, we strive to cultivate each day within our enterprise in Solomeo. Upon receiving this wonderful news, my first thoughts went to my family and to all my co-workers, past and present, who, with their creativity, their grace and their meticulous work, have made this success possible. I believe that 'Beauty' begins with beautiful human relationships; in this sense, our creations appear to us as ambassadors not only of highest quality of raw materials and their craftsmanship, but also of a particular way of living and working. I am immensely grateful to WWD for its invaluable contribution to fostering knowledge and appreciation of Italian taste worldwide, to the esteemed James Fallon, a profound connoisseur of beauty and spiritual growth in humanity, and to Amanda Smith (CEO Fairchild Media), a person of great sensitivity, grace and expertise. My final thought is for all beloved youth, the sentinels of the twenty-first century, to remind them that the soul is always the source of great thoughts”.
Brunello Cucinelli