The Value of Italian
Craftsmanship and Manual Skills
"When our soul is full of sentiment, our work is full of fascination." (Vauvenargues)
In Ancient Greece, there was a single term meaning craftsmanship and art, i.e. “Technè”, as a testament to their deep connection.
This concept lasted until Renaissance and beyond, and the artwork by great artist, critic and humanistic scholar Giorgio Vasari bears witness to it. It was only in the 18th century, during the Age of Enlightenment, that art was distinguished from technique and craftsmanship.
In England, in the second half of the 19th century, William Morris, a loyal pupil of John Ruskin, made great efforts for the renewal of craftsmanship. He believed that truth in art coincided with manual labor, that artistic beauty was a sign of happiness and freedom. He believed that until the Renaissance, manual labor was an intelligent and creative job, while industrial labor risked losing such quality; rather than being a helpful companion to man, it was a burden that anyone would have happily shaken off, given the opportunity. His ideas and the Arts & Crafts movement advocated the renewal of artistic craftsmanship, turning artists into craftsmen and craftsmen into artists, with the objective of freeing them from the domination of the industry.
Today, the Brunello Cucinelli company finds its true meaning and aesthetic pursuit in manual skills, craftsmanship and the exclusivity of its collections. They are the truest expression of humanity and of creativity and, as such, are fundamental to us.
Italian manual skills and craftsmanship are exquisitely expressed in the beauty of our products, of our culture and identity.
As a perfect blend of industry and craftsmanship, our products are designed to stand the test of time. The whole world is fascinated by the products of our country, by the careful selection of raw materials, and the search for the highest quality and creativity in every step of the production chain.
Advanced technology is always seen as a tool, never as an end, in order to combine manual skills and creativity with innovative, cutting-edge tools.
"Invisible Enchantment", video by Virgilio Villoresi for Brunello Cucinelli
For these purposes, the School of Contemporary High Craftsmanship and Arts was established in the hamlet of Solomeo in 2013, aiming to rediscover, promote and pass on ancient crafts to the future generations. The School comprises various disciplines, such as Pattern Making and Women’s Tailoring, Cutting and Men’s Tailoring, Mending and Linking, Horticulture, Gardening and Masonry, reflecting the bond that inextricably connects the company with craftsmanship, a globally recognized symbol of Italy’s cultural heritage.
"The Magic of Suits", directed by Virgilio Villoresi for Brunello Cucinelli