Solomeo, 27 May 2022
I have come to understand, over time – when old things become golden and new ones involve us so closely that sometimes they almost don't let us breathe – the meaning of the word and the role of "father".
For me, in my youthful years, my father was the silent, sober, courageous and good-natured man who, while he went about his daily life in his role within the small family farm, was in fact my trusted guide and constant benchmark, although I did not yet realise it.
I did not know it, but in those years during which I was forging my future, every firm concept of action towards the family, towards Creation and towards people was slowly being shaped and drew its deepest motives from this very man.
My father Umberto's attitude towards pain was always courageous and silent, and I think of his relationship with the war he had fought, about which he never spoke, not of blood, not of death, but he did remember the humane episodes, the ones that can occur even in the toughest moments, such as when, plagued by thirst, deprived of any sustenance, together with other comrades, he was forced to drink water from a puddle in which horses had urinated; and only rarely, because of an old pain in his shoulder, did he recall the heavy bombs he had carried on his back many and many times over. The bombs, he had heard so many of them exploding, but he had not seen any, just as he had not seen the blood and the wounds, nor the deaths, or at least that was how he liked to remember it.
The most important lessons for my upbringing and future worldview came in the most beautiful time, the time of our life as farmers. Going back to that time that today seems enchanted to me, those boundless, blue skies where the ever-cheerful clouds chased each other in a thousand shapes from one side of the horizon to the other, above the mountains blackened with forests and the meadows glazed with flowers, today I think that my father was so strong because the laws of nature echoed in him: nature had formed and nurtured him. It is true that, according to the customs of the time, my father was not in the habit of taking me in his arms or caressing me, nor did he concern himself with my school life; for these things there was my mother, and how often, in the evening, weary from so much work, having tidied up the kitchen after dinner, she would devote herself with caring affection to me, to my studies: what a beautiful memory that of the Nibelungen, the work that I had to memorize and that she patiently read and reread to me, and in my imagination, which had reached new heights from tiredness and the fire burning in the fireplace, I thought I was one of those heroes! These were the roles: maternal affection on the one hand, paternal wisdom on the other, made of experience and practicality.
In this country life, now so distant, I learned from my father the value and meaning of accuracy, his first great lesson, an accuracy that led to good results and generated beauty. When it was ploughing time, it was my job to pull the oxen; it was not easy to keep them always in the straight furrow, but most of the time I succeeded, and my father always appreciated my work and complimented me on my dexterity. And if I asked him why the grooves had to be straight, he would say: "because they look better that way!" I have never forgotten this togetherness, the things that experience proved true even if reason could not explain them, as I still see today in everything I do.
A second lesson I received as a gift from my father was that of the value of human life, when one goes out of their way to save it; and I remember his night horse-ride, a headlong rush to the distant pharmacy to get a medicine that did arrive in time, but in vain, and did nothing to save the young life of a child. That evening the moon seemed to have stayed on waiting for just that; the night was cool and immutably bright, and how this stillness contrasted with the grief experienced by my whole family! That hopeful ride of his was the image of a fearless hero, he said it was the ride of his life, and today for me it is the symbol of love for people, a love that knows no hindrance, has no doubts about how to act and knows how to defy the impossible to save a human life. And I always remember my father standing upright on our one, beautiful horse: he looked like a giant to me seen from below, and the horse's muzzle lowered to sniff me out!
The outskirts of Perugia, where we later moved to, was the place of another great lesson, that of respect for human dignity, and this time too it came from actions and not from words, from example and not from command. It was my father's tearful eyes in particular that conveyed and carved this third lesson deeply into my soul; it was the way he reacted to the unjust offence that he had received at work. Those were the years when many farmers, and we among them, left the countryside for the city, dreaming of a better future. And we, too, became city-dwellers, with many reasons for a new prosperity, and many reasons also for a lost wealth, that of a free life in the open air, in continuous conversation with nature, simple but always generous, without any luxury but also without deprivation, because even if we did not have electricity, food was never missing, and in its simplicity it was the best. The dignity with which my father suffered offence was equal to that of every human person, the dignity that we must respect in all our fellow human beings, without any distinction. When I went through that experience I suffered silently, but in time that pain, as St Augustine puts it, was my teacher, and taught me the great secret of always trying to be just, moderate and respectful of the human being.
In his older years, my relationship with my father slowly began to become different, the roles changed, so when the time came for me to choose a job, and I told him that I had decided to pursue a career as a small cashmere artisan, "I don't know what cashmere is and I don't know what pullovers are," he told me with stern simplicity, "but always remember to be a good man: may God bless you and protect you".John Ruskin was able to poetically express the meaning of the father to son relationship, a value that lies in the word and gesture: "our fathers told us". His word, my father's word, which began to flow with his old age, I always looked for it until his last days, talking, listening to the stories, holding his hand, and finally his word disappeared with his death, leaving me alone for the first time, because one is always helpless when faced with the passing away of one's parents. On the day my father died, everything was like any other day; everyone was going about their own business, and nature itself, which had accompanied him along all of his long years, did not know that she would soon welcome him in her motherly arms. He left in silence as I held his hand, and I thought then that if something ended now, a new way of being together could be born, a spiritual dialogue like the one I have had for many years now with my mother, who had passed away several years before. And so I wrote him a letter: «Dear Dad, you have left us today. You have chosen a sweet April day, just a few days before Easter and having just completed your hundred years of earthly experience. It almost seems as if you wanted to ease the pain of the departure of your physical being by waiting for the moment when spirits are lighter, now that the swallows have returned and new life is sprouting in all the countryside you loved. I am standing by you, here, now, beside your bed, silently talking to you in the same way as I did years ago with dear Mama, reminiscing, thinking about your new spiritual life, since for us Christians, death is the Dies Natalis, the day on which we are reborn before the Lord. All my childhood years, as a farmer, the years of your enduring silent courage, of your strength, of your love for us all, you were always with me; your praise, so important, like when I was able to keep the oxen in the straight line of the furrows; then our move to the city, with so many new things and so many things lost, beautiful things but also painful things, like the pain of the offences you received unjustly, which I read in your tearful eyes and which I will never forget, because that look became the guide of my life. Finally, the beautiful years in our beloved Solomeo, and every single day, leaving home, I would come and see you, even for a few minutes, but always, to receive some encouragement from you, a source of courage and hope. Dear Father, your human wisdom was always with me: at all times you knew the right words for the things I had to learn, with thoughtful care, so attentive to what was happening to me, because for you, even as an adult, like any child for any loving parent, I was always a little child in need of guidance. And an invaluable guide was, over time, your example of a prudent and realistic life, trusting in people and in the immense generosity of Creation. Not now, that your voice has died out, but always, over the years, I have entrusted my choices as a husband, father and entrepreneur to your wisdom. If I with my birth gave you the joy of life, you today, with the end of yours, give me the mystery of death. From today you and I will continue to speak in a new way, no longer here, perhaps among the golden wheat, or under the stars, and I will choose one of the brightest, and that star will be you for me».
Cucinelli S.p.a., as the owner of domain names including those at the
address http://www.brunellocucinelli.com or in the Brunello Cucinelli
S.p.a. (hereinafter, collectively the “Site”), uses the Site not only as
a means to inform users about products belonging to Brunello Cucinelli
S.p.a. but also as a tool for the collection of personal data.
Therefore, in accordance with the provisions established in the Personal
Data Protection Code, Brunello Cucinelli S.p.a., as Data Controller
(hereinafter the “Controller”), provides the following information
concerning the processing of personal data both of users who only
consult the Site (traffic data) and those who freely send their personal
data via email and/or by filling in specific forms in order to access
reserved sections within the Site or to receive the Controller's
newsletter or of those who send their personal data in relation to
specific requests addressed to Brunello Cucinelli S.p.A.
This information is provided solely for the Site and the activities
carried out by Brunello Cucinelli S.p.a, also through its data
processors, and does not apply to other websites which the user may be
able to consult via links and/or activities offered by third parties.
1. Types of data processed
1.1 Traffic data
The computer systems and processing programs required to run the Site, during their normal operation, log certain data whose acquisition is automatic and inevitable (whenever Internet protocols are used) and which may, in combination with other information, enable users to be identified. Such data will be used with the sole aim of obtaining statistical information regarding the use of the Site and to verify that it is operating correctly. If expressly requested, such data may be used by the Public Authority to determine responsibility in the case of computer crime against the Site and/or third parties, in compliance with the relevant procedures of the appropriate Authorities.
1.2. Data provided voluntarily by individual users
Personal information provided voluntarily by individual users via email, user interaction with the Site's features, requests for services offered by the Site, completion of specific forms to access reserved sections of the Site. The processing of these data will be mainly, but not exclusively, electronic within the law referred to the Legislative Decree no. 196/2003 (Privacy Act).
2. Processing methods and purposes
Data will be processed manually or with the aid of electronic tools for the following purposes: - operations management of Site navigation and relevant access data; - management of data and Site security; - statistical processing within the limits and at the conditions set forth in paragraph 5; - staff recruitment and selection within the CV section of the Site. The data so provided shall be solely used for selection purposes. Brunello Cucinelli S.p.a. does not collect through the Site data such as racial and ethnic origin, religious, philosophical or otherwise beliefs, political opinions, membership of parties, unions, associations or organizations of any nature such as, but not limited to, religious, philosophical, political or trade union membership and personal data relevant to identify health and sex life. According to the Privacy Act provisions, the collection of such data is subject to the user’s prior written consent. Therefore, please do not provide sensitive data, since it is not possible through the internet collect a written consent.
Furthermore, with the user's voluntary consent, the Controller may process information for the purpose of establishing individual or group profiles (user profiling) or for marketing purposes such as: notification, via newsletters, emails or text messages, of the Controller's products or of initiatives and events organized by Brunello Cucinelli S.p.a., or with which said subjects are involved, including invitations to aforementioned initiatives or events. The user has the possibility of opposing this last processing purpose at any time, and request to no longer receive promotional and commercial material or information.
3. Data storage
Personal data collected will be stored and processed via an electronic system managed by Brunello Cucinelli S.p.a.
4. Data communication
Data will be communicated to professionals, independent collaborators, service companies and/or third party companies that co-operate with the Controller for the pursuit of the aforementioned purposes. With the user's explicit consent, data may be transferred outside of Italian territory to other companies that may be located in non-EU countries. In any event, whenever personal data is transferred to a country outside the EU, the principles set out in the Personal Data Protection Code will be applied together with any other law and regulation provisions applicable in this matter.
Subjects who receive the user's personal data may process it as Data Controller, Data Processor and/or Persons in Charge of Processing according to circumstance. The complete updated list of the Data Processors is available upon request to Brunello Cucinelli S.p.a. In no circumstance the data will be subject to diffusion.
5. Automatic data collection tools
The Site uses session cookies and permanent cookies. Session cookies are temporary and are eliminated automatically after every visit to the Site. “Permanent” cookies remain on the user's hard disk until they are removed. Cookies are used to enable full use of the Site and to track visits to the various pages/sections of the Site. Cookies are not and will not be used to obtain personal data or information relating to the user's navigation of other sites. The information collected through cookies will be used purely for statistical purposes. The user can disable cookies at any time by selecting the appropriate setting in the web browser, though this may hamper some functions of, or the possibility to interact with, the Site. The Site uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses such cookies in order to help us analyze anonymously how visitors use the Site. The information generated by the cookies about your use of the Site (including your IP address) will be transmitted to and stored by Google on its servers, becoming accessible to webmasters through Google Analytics services. Webmasters will use the Google Analytics services only for the purpose of monitoring the traffic on the Site, tracking your activities, with the exclusion of your personal information and your identification data; such procedure does not affect any potential advertising and promotional content shown during your browsing activities.
Google guarantees that your IP address will by no means be associated with other data of Google Inc., nor with the identity of the users of the devices which are used to browse the internet. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
By using this website, you grant your consent to the processing of your data collected by Google in the aforementioned manner and for the aforementioned purpose. For further information, please take a look at Google’s terms of service: http://www.google.com/analytics/terms/us.html and Google’s Data Protection Policy: http://www.google.com/intl/en/policies/privacy/.
6. Data submission
With the exception of traffic data (which is collected automatically by the system) the submission of data by the user is necessary to subscribe to the Site and to access the services and features offered by the Site and the reserved areas. The non-submission of data will prevent the user from accessing and using said services and features. The submission of data for marketing purposes is always voluntary and optional. Any non-submission of data for such activities will have no consequence on the user's possibility to use the services and features offered by the Site.
7. Rights of the user
The user may exercise the rights laid down in Article 7 of the Personal Data Protection Code including, but not limited to, the right to obtain a copy of the processed data, their updating, modification, integration and, in certain cases, their cancellation or block. Requests for access to data pursuant to Article 7 of the Privacy Code may be sent to Brunello Cucinelli S.p.a., at Viale Parco dell’Industria, Corciano, Solomeo (Perugia), or by email to: email@example.com. Specifically, the user may at any time revoke his previously given consent to the distribution of promotional and informational material, including the newsletter. Art. 7 Legislative Decree No196, 30 June 2003 (Right to access personal data and other rights) 1. A data subject shall have the right to obtain confirmation as to whether or not personal data concerning him exist, regard less of their being already recorded, and communication of such data in intelligible form. 2. Data subject shall have the right to be informed: a) of the source of the personal data; b) of the purposes and methods of the processing; c) of the logic applied to the processing, if the latter is carried out with the help of electronic devices; d) of the identification data concerning data controller, data processors and the representative designated as per Section 5(2); e) of the entities or categories of entity to whom or which the personal data may be communicated and who or which may get to know said data in their capacity as designated representative(s) in the State’s territory, data processor(s) or person(s) in charge of the processing. 3. A data subject shall have the right to obtain: a) updating, rectification or, where interested there in, integration of the data; b) erasure, anonymization or blocking of data that have been processed un law fully, including data whose retention is unnecessary for the purposes for which they have been collected or subsequently processed; c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected. 4. A data subject shall have the right to object, in whole or in part: a) on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection; b) to the processing of personal data concerning him/her, where it is carried out for the purpose of sending advertising materials or direct selling or else for the performance of market or commercial communication surveys.
8. Data Controller
The data controller is Brunello Cucinelli S.p.a., with legal seat at Viale Parco dell’Industria, Corciano, Solomeo (Perugia). Any communication may be sent to the following email address: firstname.lastname@example.org
Brunello Cucinelli S.p.A.
VAT Number IT-01886120540
Registered Office at Viale Parco dell’Industria, Corciano - Solomeo (PG)
Capital Stock of Euro 13,600,000 fully paid in
Registered in Perugia Trade and Companies Register No. 01886120540
The contents of www.brunellocucinelli.com site as well as the Network
Brunello Cucinelli (collectively, the “site”) are the exclusive property
of Brunello Cucinelli S.p.a. and therefore protected and covered by
national and international legislation. Consequently, users are not
authorized to use these contents for purposes not specifically indicated
by the site. In the event of violation, Brunello Cucinelli S.p.a. may
reserve the right to take action against the violator. Brunello
Cucinelli S.p.a. reserves the right to modify at any time the contents
of its site, without prior warning.
There is no charge for browsing the www.brunellocucinelli.com site, access to the site is free and registration is discretionary. Information and data in the www.brunellocucinelli.com site are carefully verified. We apologize in advance for any inaccuracies and we would ask users to contact us at the address below, so we can make rectifications. By registering, the user agrees and concurs, moreover, that Brunello Cucinelli S.p.a. is in no way responsible, directly or indirectly, for any damages of any nature or type suffered by the user or by third parties during browsing and consultation of the Brunello Cucinelli site, and in relation to any ensuing initiatives in which the user may decide to participate. We remind all users that they are liable for the truth and completeness of information they transmit to the www.brunellocucinelli.com site. This information will be given independently by users when they register and are sent strictly personal email account and password. Equally, at the time of issue, the user has explicitly authorized addressees of this information to handle these data, in compliance with current legislation. Moreover, when registering, Brunello Cucinelli S.p.a. informs the user, who is therefore aware of this, that the company cannot be held liable for any other sites the user may access using links included in the site. Consequently, Brunello Cucinelli S.p.a. declines any responsibility for the contents of these sites and is in no way liable for any damages of any nature or type suffered by the user or by third parties deriving from their use or from what they offer. The user may unsubscribe at any time by following the instructions given in the site.
For further information please contact Brunello Cucinelli S.p.a. at: email@example.com