Brunello Cucinelli was born into a peasant family in Castel Rigone, a 15th century hamlet nearby Perugia, in 1953.
Brunello Cucinelli was born into a peasant family in Castel Rigone, a 15th century hamlet nearby Perugia, in 1953.
Brunello, second from the left, with his brothers and a cousin, at home in the countryside in Castel Rigone
A 16-year-old Brunello, studying as a building surveyor
Brunello in 2008 with one of his innovations: the gray tuxedo
After obtaining a diploma as building surveyor, he enrolled in the faculty of Engineering but then dropped out. In 1978 he set up a small company and captivated the market with his idea of dying cashmere. As a boy, after witnessing his father’s hardships at work and being a close observer of the world, he developed his dream to promote a concept of work that ensured moral and economic human dignity.
This is a key element to understand his personality and the success of his business, which Brunello considers not only as a wealth-generating entity, but also as a framework to develop and nurture his dream of a capitalism that enhances the human person. His knowledge of the great figures of the past has always fed his dreams and ideals, but he is always looking ahead towards the future, and each action and accomplishment of his is designed to last over the centuries.
In 1982, after marrying Federica Benda and having two daughters, Camilla and Carolina, Brunello moved to Solomeo. This place became the venue to make his dreams come true but also a great workshop in which he could build his success as an entrepreneur and humanist. The increasingly international market warmly welcomed his quality made in Italy products, and enabled him to implement his ideals. In 1985 he purchased the fourteenth century tumbledown castle in the hamlet and made it into his corporate headquarters; in 2000, with a view to meet the market’s growing demand with adequate production facilities, he acquired and refurbished an existing facility at the foot of the hamlet of Solomeo instead of building new ones.
The new buildings in Solomeo Forum of the Art, including the Neohumanistic Aurelian Library, the Gymnasium, the Amphitheatre and the Theatre, became the ideal venue for culture and art. The desire to list the company in the Milan Stock Exchange was born around this time and became reality in 2012. This move, too, was not driven by financial reasons alone, as Brunello saw a wider participation in his business activity as an opportunity to spread his ideals of a new capitalism, a truly “Humanistic Capitalism”.
The experience of the Forum of the Arts, built exclusively by Umbrian master craftsmen, spawned the idea of the “Solomeo School of Contemporary High Craftsmanship and Arts ”, which was established in 2013 and was inspired by William Morris and John Ruskin. Brunello’s vision entails that the memory of an important humanistic factor such as craftsmanship is preserved and passed on to future generations; therefore the school is the workshop where this aspiration becomes reality.
In 2014, the Project for Beauty was presented, an initiative supported by the Brunello and Federica Cucinelli Foundation; the project entails the creation of three huge parks in the valley at the foot of the Solomeo hill (the Agricultural Park, the Secular Youth Club Park and the Industry Park) recovering part of the property occupied by old abandoned factories and using it to grow trees, orchards and lawns. This initiative symbolizes the crucial value of earth, “from which all things are”, as Xenophanes put it. With this project Brunello highlights the duty to restore the dignity of the land and, feeling like a sort of small custodian of the creation, he shows that “Beauty will save the world” whenever the world will in turn save Beauty.
I believe in a humanistic enterprise: business should comply in the noblest manner with all the rules of ethics that man has devised over the centuries. I dream about a form of humanistic modern capitalism with strong ancient roots, where profit is made without harm or offence to anyone, and part of it is set aside for any initiative that can really improve the condition of human life: services, schools, places of worship and cultural heritage.
In my organization the focal point is the common good, which is the guiding force in pursuing prudent and courageous actions. In my business, people are at the very center of every production process, because I am convinced that human dignity is restored solely through the rediscovery of the conscience. Work elevates human dignity and the emotional ties that derive from it.
On my daily path I heed the words of the great people from the past, from Socrates to Seneca and Kant, from Marcus Aurelius to Alexander the Great and Saint Benedict. I believe in the quality and beauty of handcrafted products; I don't think there can be any quality without humanity.
I love the mild mysticism permeating my beloved Umbria, the same mysticism that also belonged to Saint Francis of Assisi, who loved beauty and simplicity. I am proud to be Umbrian; proud of my passion for philosophy and restoration and for everything that helps restore beauty and dignity to the things that man’s oblivion has buried under the dust of time.
In the humanistic enterprise of Solomeo we work and pursue the same objective, but above all we comply with a system of non-material beliefs that we all acknowledge as part of our entire company.
Work as an expression of the human value also becomes part of spirituality and pursues the purpose of the Ultimate Good. Profit-making is inborn in the kind of business we deal with, yet it is not everything to me.
I would not like to live in a world where everything boils down to mere profit. Money is valuable only when it is spent to improve man’s life and growth, and this is the end that I struggle to achieve.
Brunello Cucinelli has received a remarkable number of national and international recognitions for his “Humanistic Capitalism” and for his entrepreneurial business:
2010: The University of Perugia awarded him an honorary degree in “Philosophy and Ethics of Human Relations” as a tribute to his merits as a humanistic entrepreneur.
2010: That same year, he was nominated “Cavaliere del Lavoro” (Knight of Industry) by the President of the Italian Republic.
2017: The eminent Kiel Institute conferred on him the “Global Economy Prize for the World Economy” with a remark stating that he «[…] perfectly embodies the figure of the Honorable Merchant».
2018: Considering him as «a concrete thinker, a cultural promoter and a true patron of our times», the University of Messina awarded Brunello Cucinelli an honorary PhD in Philosophy.
2018: That same year, he received another prestigious honor, the nomination to “Cavaliere di Gran Croce al Merito della Repubblica Italiana” (Knight of the Grand Cross of the Order of Merit of the Italian Republic).
2021: He received the “Designer of the Year” award in London from illustrious men’s fashion magazine British GQ as a confirmation of his constant humanistic commitment as a designer, as an entrepreneur and for his many Human Sustainability projects.
2022: He was awarded an honorary Doctorate in “Management, Banking and Commodity Sciences” by “Sapienza” University of Rome, a prestigious title that was meant as a tribute to «the distinctive trait of his entrepreneurial action, which has always been to offer work while fully respecting moral and economic human dignity».
2023: Luxury Department Store Neiman Marcus conferred on Brunello Cucinelli the “Neiman Marcus Award for Distinguished Service in the Field of Fashion”, an international recognition that celebrates breakthrough luminaries in the fashion industry.
Cucinelli S.p.a., as the owner of domain names including those at the
address http://www.brunellocucinelli.com or in the Brunello Cucinelli
S.p.a. (hereinafter, collectively the “Site”), uses the Site not only as
a means to inform users about products belonging to Brunello Cucinelli
S.p.a. but also as a tool for the collection of personal data.
Therefore, in accordance with the provisions established in the Personal
Data Protection Code, Brunello Cucinelli S.p.a., as Data Controller
(hereinafter the “Controller”), provides the following information
concerning the processing of personal data both of users who only
consult the Site (traffic data) and those who freely send their personal
data via email and/or by filling in specific forms in order to access
reserved sections within the Site or to receive the Controller's
newsletter or of those who send their personal data in relation to
specific requests addressed to Brunello Cucinelli S.p.A.
This information is provided solely for the Site and the activities
carried out by Brunello Cucinelli S.p.a, also through its data
processors, and does not apply to other websites which the user may be
able to consult via links and/or activities offered by third parties.
1. Types of data processed
1.1 Traffic data
The computer systems and processing programs required to run the Site, during their normal operation, log certain data whose acquisition is automatic and inevitable (whenever Internet protocols are used) and which may, in combination with other information, enable users to be identified. Such data will be used with the sole aim of obtaining statistical information regarding the use of the Site and to verify that it is operating correctly. If expressly requested, such data may be used by the Public Authority to determine responsibility in the case of computer crime against the Site and/or third parties, in compliance with the relevant procedures of the appropriate Authorities.
1.2. Data provided voluntarily by individual users
Personal information provided voluntarily by individual users via email, user interaction with the Site's features, requests for services offered by the Site, completion of specific forms to access reserved sections of the Site. The processing of these data will be mainly, but not exclusively, electronic within the law referred to the Legislative Decree no. 196/2003 (Privacy Act).
2. Processing methods and purposes
Data will be processed manually or with the aid of electronic tools for the following purposes: - operations management of Site navigation and relevant access data; - management of data and Site security; - statistical processing within the limits and at the conditions set forth in paragraph 5; - staff recruitment and selection within the CV section of the Site. The data so provided shall be solely used for selection purposes. Brunello Cucinelli S.p.a. does not collect through the Site data such as racial and ethnic origin, religious, philosophical or otherwise beliefs, political opinions, membership of parties, unions, associations or organizations of any nature such as, but not limited to, religious, philosophical, political or trade union membership and personal data relevant to identify health and sex life. According to the Privacy Act provisions, the collection of such data is subject to the user’s prior written consent. Therefore, please do not provide sensitive data, since it is not possible through the internet collect a written consent.
Furthermore, with the user's voluntary consent, the Controller may process information for the purpose of establishing individual or group profiles (user profiling) or for marketing purposes such as: notification, via newsletters, emails or text messages, of the Controller's products or of initiatives and events organized by Brunello Cucinelli S.p.a., or with which said subjects are involved, including invitations to aforementioned initiatives or events. The user has the possibility of opposing this last processing purpose at any time, and request to no longer receive promotional and commercial material or information.
3. Data storage
Personal data collected will be stored and processed via an electronic system managed by Brunello Cucinelli S.p.a.
4. Data communication
Data will be communicated to professionals, independent collaborators, service companies and/or third party companies that co-operate with the Controller for the pursuit of the aforementioned purposes. With the user's explicit consent, data may be transferred outside of Italian territory to other companies that may be located in non-EU countries. In any event, whenever personal data is transferred to a country outside the EU, the principles set out in the Personal Data Protection Code will be applied together with any other law and regulation provisions applicable in this matter.
Subjects who receive the user's personal data may process it as Data Controller, Data Processor and/or Persons in Charge of Processing according to circumstance. The complete updated list of the Data Processors is available upon request to Brunello Cucinelli S.p.a. In no circumstance the data will be subject to diffusion.
5. Automatic data collection tools
The Site uses session cookies and permanent cookies. Session cookies are temporary and are eliminated automatically after every visit to the Site. “Permanent” cookies remain on the user's hard disk until they are removed. Cookies are used to enable full use of the Site and to track visits to the various pages/sections of the Site. Cookies are not and will not be used to obtain personal data or information relating to the user's navigation of other sites. The information collected through cookies will be used purely for statistical purposes. The user can disable cookies at any time by selecting the appropriate setting in the web browser, though this may hamper some functions of, or the possibility to interact with, the Site. The Site uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses such cookies in order to help us analyze anonymously how visitors use the Site. The information generated by the cookies about your use of the Site (including your IP address) will be transmitted to and stored by Google on its servers, becoming accessible to webmasters through Google Analytics services. Webmasters will use the Google Analytics services only for the purpose of monitoring the traffic on the Site, tracking your activities, with the exclusion of your personal information and your identification data; such procedure does not affect any potential advertising and promotional content shown during your browsing activities.
Google guarantees that your IP address will by no means be associated with other data of Google Inc., nor with the identity of the users of the devices which are used to browse the internet. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
By using this website, you grant your consent to the processing of your data collected by Google in the aforementioned manner and for the aforementioned purpose. For further information, please take a look at Google’s terms of service: http://www.google.com/analytics/terms/us.html and Google’s Data Protection Policy: http://www.google.com/intl/en/policies/privacy/.
6. Data submission
With the exception of traffic data (which is collected automatically by the system) the submission of data by the user is necessary to subscribe to the Site and to access the services and features offered by the Site and the reserved areas. The non-submission of data will prevent the user from accessing and using said services and features. The submission of data for marketing purposes is always voluntary and optional. Any non-submission of data for such activities will have no consequence on the user's possibility to use the services and features offered by the Site.
7. Rights of the user
The user may exercise the rights laid down in Article 7 of the Personal Data Protection Code including, but not limited to, the right to obtain a copy of the processed data, their updating, modification, integration and, in certain cases, their cancellation or block. Requests for access to data pursuant to Article 7 of the Privacy Code may be sent to Brunello Cucinelli S.p.a., at Viale Parco dell’Industria, Corciano, Solomeo (Perugia), or by email to: firstname.lastname@example.org. Specifically, the user may at any time revoke his previously given consent to the distribution of promotional and informational material, including the newsletter. Art. 7 Legislative Decree No196, 30 June 2003 (Right to access personal data and other rights) 1. A data subject shall have the right to obtain confirmation as to whether or not personal data concerning him exist, regard less of their being already recorded, and communication of such data in intelligible form. 2. Data subject shall have the right to be informed: a) of the source of the personal data; b) of the purposes and methods of the processing; c) of the logic applied to the processing, if the latter is carried out with the help of electronic devices; d) of the identification data concerning data controller, data processors and the representative designated as per Section 5(2); e) of the entities or categories of entity to whom or which the personal data may be communicated and who or which may get to know said data in their capacity as designated representative(s) in the State’s territory, data processor(s) or person(s) in charge of the processing. 3. A data subject shall have the right to obtain: a) updating, rectification or, where interested there in, integration of the data; b) erasure, anonymization or blocking of data that have been processed un law fully, including data whose retention is unnecessary for the purposes for which they have been collected or subsequently processed; c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected. 4. A data subject shall have the right to object, in whole or in part: a) on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection; b) to the processing of personal data concerning him/her, where it is carried out for the purpose of sending advertising materials or direct selling or else for the performance of market or commercial communication surveys.
8. Data Controller
The data controller is Brunello Cucinelli S.p.a., with legal seat at Viale Parco dell’Industria, Corciano, Solomeo (Perugia). Any communication may be sent to the following email address: email@example.com
Brunello Cucinelli S.p.A.
VAT Number IT-01886120540
Registered Office at Viale Parco dell’Industria, Corciano - Solomeo (PG)
Capital Stock of Euro 13,600,000 fully paid in
Registered in Perugia Trade and Companies Register No. 01886120540
The contents of www.brunellocucinelli.com site as well as the Network
Brunello Cucinelli (collectively, the “site”) are the exclusive property
of Brunello Cucinelli S.p.a. and therefore protected and covered by
national and international legislation. Consequently, users are not
authorized to use these contents for purposes not specifically indicated
by the site. In the event of violation, Brunello Cucinelli S.p.a. may
reserve the right to take action against the violator. Brunello
Cucinelli S.p.a. reserves the right to modify at any time the contents
of its site, without prior warning.
There is no charge for browsing the www.brunellocucinelli.com site, access to the site is free and registration is discretionary. Information and data in the www.brunellocucinelli.com site are carefully verified. We apologize in advance for any inaccuracies and we would ask users to contact us at the address below, so we can make rectifications. By registering, the user agrees and concurs, moreover, that Brunello Cucinelli S.p.a. is in no way responsible, directly or indirectly, for any damages of any nature or type suffered by the user or by third parties during browsing and consultation of the Brunello Cucinelli site, and in relation to any ensuing initiatives in which the user may decide to participate. We remind all users that they are liable for the truth and completeness of information they transmit to the www.brunellocucinelli.com site. This information will be given independently by users when they register and are sent strictly personal email account and password. Equally, at the time of issue, the user has explicitly authorized addressees of this information to handle these data, in compliance with current legislation. Moreover, when registering, Brunello Cucinelli S.p.a. informs the user, who is therefore aware of this, that the company cannot be held liable for any other sites the user may access using links included in the site. Consequently, Brunello Cucinelli S.p.a. declines any responsibility for the contents of these sites and is in no way liable for any damages of any nature or type suffered by the user or by third parties deriving from their use or from what they offer. The user may unsubscribe at any time by following the instructions given in the site.
For further information please contact Brunello Cucinelli S.p.a. at: firstname.lastname@example.org