In classical Greece one single word was used to signify craftsmanship and art: Technè. This is a very interesting fact, since it highlights the deep-running link that binds art to craftsmanship.

This concept lasted until after the Renaissance and is testified by the works of a great humanist artist, critic and scholar, Giorgio Vasari. Art started to be considered as a separate field from technique and craftsmanship as late as in the eighteenth century, with the prevalence of Reason during the Enlightenment.

Today the Brunello Cucinelli company identifies its truest meaning and aesthetic research in manual work and craftsmanship. These are the most authentic expressions of people’s humanity and creativity, and they are essential to us.

1992 Mondo Economico
1998 La Nazione

Italian manual skills and craftsmanship shine through in the beauty of our products, in our heritage, in our identity.

Our products live through time, as they represent the combination of industry and craftsmanship; the whole world is fascinated by the products of our land, by our care in the selection of raw materials, as well as by the search for top-notch quality and creativity in each and every stage of the production value chain.

The secret lies in always finding the right measure, in seeing the most advanced technology always as a tool, never as an end, in combining manual work and creativity with contemporary and innovative tools. If one has a clear idea about the above, one can always rest assured to adopt the suitable measure and to use tools only to serve craftsmanship, which has absolute priority.

la fabbrica di Solomeo
la fabbrica di Solomeo
We believe that we in Solomeo have been successful in this, this is why we define ourselves as “contemporary artisans”.

 

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L'artigianalità italiana
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