Harmony was once a Greek goddess. The daughter of Aphrodite and Ares, she married Cadmus, son of the Phoenician king Agenor, Europe's brother. Together they founded Thebes and Jupiter admitted the married couple to Elysium's eternal life.
Sallust was convinced that "the stories of mythology never happened, but always are». Today the goddess Harmony comes to life again in a universal concept which, when applied to human beings, actually reveals her generosity: it means good attitude towards life, proportion, connection, unity of purpose, concord of feelings, elegance. The root "ar", as in Art and Arithmetic, stands for the deep combination of rationality and instinct resulting in "beautiful and useful things for the entire Creation”.
Beneath the sky, with its light, its everchanging clouds and its stars, lies the earth, with its mountains, its seas, and its human artefacts. We must see to it that our action on the environment does not harm it at all or as little as possible: “harmonious equals sustainable”.
A fair and harmonious concept of time, farming, restoration of ancient cities and hamlets, design of new settlings, redevelopment of peripheries is feasible; the commitment to implement all this is huge but sustainable. Fair means relevant, innovative, timely, forward-looking, respectful, harmonious.
Before leaving the garden where he exchanged views with Phaedrus, Socrates addresses the god of the place: «Oh dear Pan and all the other gods of this place, grant that I may be beautiful inside. Let all my external possessions be in friendly harmony with what is within».
Harmony is a key feature of humanistic capitalism, whose aim is for all external possessions to be in friendly harmony with what is within. “The world should not be consumed, but rather used with moderation”; the ongoing wish to take care of Creation is a natural one. «There is no love that does not imply the care to preserve the object of love». This is how the English writer Bernard de Mandeville, in the twelfth century, summed up the charming concept of guardianship.
Guardianship is the tool of care. Each of us is the guardian of the part of Creation assigned to them, and we all know that tending to the flowerbed in front of our house means tending to the entire city; we also know that in order to properly look after the flowers it is not enough to water them: they need to be replaced when their petals start to wither.
It is not enough to use Creation in a forward-looking manner: we also need to regenerate it. There is no preservation without change, such as a good compost, rich in humus, making the soil fertile. However, unlike fertilizers, compost does not dry out the soil, it regenerates it and is conducive to new life.
The key purposes of humanistic capitalism include the harmonisation of profit and giving back, use and benefit. International directives are excellent guidelines to adopt a harmonious behaviour towards nature and as far as saving, regenerating and protecting are concerned.
Just think of man-made buildings. Not all of them share the same destiny. Some, like monuments, are designed to last forever, others, like cities, will be there for centuries; the life of others, namely industrial facilities, is subject to the changes in economic and market conditions. Being aware of all this and maintaining a lively relations with people and things is the forward-looking attitude that adjusts to change with timeliness, thus reducing waste.
The traditional family has been the core of human society for centuries. Today it is experiencing some difficulties, but we have to take into account a wider human family. Cybernetics gathers people in some sort or planetary family, where brotherhood can be experienced first-hand. The relationships binding the members of the universal family, through the Internet, are necessarily true.
To be true is noble, to be honest makes everything easier: as in the family, in the company too solidarity and subsidiarity balance out strictness with indulgence and make it more credible. When truth shows some human shortcomings, it is just natural to resort to courage and honesty to fix mistakes, also in the most advanced technology.
Technology is useful to production, and what really matters is to find harmony between the time of creation and the way of utilization: the flying machine invented by Leonardo looked wonderful back then, but how long have we had to wait before people were ready to use it? Today technology spawns new products at accelerated speed, and their number and type of functions are ahead of time.
It is up to contemporary geniuses, to today's Leonardo, to create a harmonious chronology; it is everyone's duty to use technology with mindfulness and relevance. It would be great if the idea of a new monumentality prompted today's geniuses to bequeath eternal landmarks of our times to future generations, like the great people of the past decided to do.
From the Internet to robots, a humanistic use of technology is a huge contribution to a mindful and forward-looking protection of Creation, with craftsmanship ranking first.
For centuries craftsmanship has been one of the cornerstones of humanistic technology all over the world. Today we are all convinced that this asset - halfway between art and technique - needs to be preserved. How can we do it? This new age has changed lifestyles and circumstances. However, in Solomeo we have set up schools of craftsmanship to train the masters of several disciplines, first and foremost in the art of textile. This challenge has been very successful, the reason being that we focus on the humanistic essence of craftsmanship, fully aware of its endless creative value.
How can you call “manual” a job where hands are just a tool for the artisan's mind and creativity? We need to win over young people and restore confidence in them. We should pass down to them hope and the dream of a bright future awaiting them.
Teachers must approach students with humanity and truth. Students need to feel loved: they are not jars to be filled, but sparks to be ignited. They should not feel overwhelmed, otherwise the risk is there to educate them in a way that is offensive to their dignity. But if teachers are able to harmonise heart with teaching, to suggest without intimidating, to show without indoctrinating, they will rise and forge the best force for the future, a force that will love creation spontaneously and probably won't need any laws to protect it and live with it in harmony.
I. We love and respect Mother Earth: we cultivate our land according to nature and we welcome its fruits as its greatest gift.
II. We do not use more resources than it is necessary or natural. We make careful use of the universe.
III. We always act as loyal and affectionate guardians of creation.
IV. We believe in the moral and economic dignity of human beings.
V. During work we support fair profitability and harmony between profit and giving back to the community.
VI. We seek harmony between fair work and human privacy.
VII. We commemorate our forefathers. They taught us to respect the law, and our story is written in their words.
VIII. We believe in universalism and we act displaying great respect for all civilisations.
IX. We welcome fair change in order to experience the best from our time.
X. We are fond of young people and pass down to them hope and the dream of a bright future awaiting them.
Cucinelli S.p.a., as the owner of domain names including those at the
address http://www.brunellocucinelli.com or in the Brunello Cucinelli
S.p.a. (hereinafter, collectively the “Site”), uses the Site not only as
a means to inform users about products belonging to Brunello Cucinelli
S.p.a. but also as a tool for the collection of personal data.
Therefore, in accordance with the provisions established in the Personal
Data Protection Code, Brunello Cucinelli S.p.a., as Data Controller
(hereinafter the “Controller”), provides the following information
concerning the processing of personal data both of users who only
consult the Site (traffic data) and those who freely send their personal
data via email and/or by filling in specific forms in order to access
reserved sections within the Site or to receive the Controller's
newsletter or of those who send their personal data in relation to
specific requests addressed to Brunello Cucinelli S.p.A.
This information is provided solely for the Site and the activities
carried out by Brunello Cucinelli S.p.a, also through its data
processors, and does not apply to other websites which the user may be
able to consult via links and/or activities offered by third parties.
1. Types of data processed
1.1 Traffic data
The computer systems and processing programs required to run the Site, during their normal operation, log certain data whose acquisition is automatic and inevitable (whenever Internet protocols are used) and which may, in combination with other information, enable users to be identified. Such data will be used with the sole aim of obtaining statistical information regarding the use of the Site and to verify that it is operating correctly. If expressly requested, such data may be used by the Public Authority to determine responsibility in the case of computer crime against the Site and/or third parties, in compliance with the relevant procedures of the appropriate Authorities.
1.2. Data provided voluntarily by individual users
Personal information provided voluntarily by individual users via email, user interaction with the Site's features, requests for services offered by the Site, completion of specific forms to access reserved sections of the Site. The processing of these data will be mainly, but not exclusively, electronic within the law referred to the Legislative Decree no. 196/2003 (Privacy Act).
2. Processing methods and purposes
Data will be processed manually or with the aid of electronic tools for the following purposes: - operations management of Site navigation and relevant access data; - management of data and Site security; - statistical processing within the limits and at the conditions set forth in paragraph 5; - staff recruitment and selection within the CV section of the Site. The data so provided shall be solely used for selection purposes. Brunello Cucinelli S.p.a. does not collect through the Site data such as racial and ethnic origin, religious, philosophical or otherwise beliefs, political opinions, membership of parties, unions, associations or organizations of any nature such as, but not limited to, religious, philosophical, political or trade union membership and personal data relevant to identify health and sex life. According to the Privacy Act provisions, the collection of such data is subject to the user’s prior written consent. Therefore, please do not provide sensitive data, since it is not possible through the internet collect a written consent.
Furthermore, with the user's voluntary consent, the Controller may process information for the purpose of establishing individual or group profiles (user profiling) or for marketing purposes such as: notification, via newsletters, emails or text messages, of the Controller's products or of initiatives and events organized by Brunello Cucinelli S.p.a., or with which said subjects are involved, including invitations to aforementioned initiatives or events. The user has the possibility of opposing this last processing purpose at any time, and request to no longer receive promotional and commercial material or information.
3. Data storage
Personal data collected will be stored and processed via an electronic system managed by Brunello Cucinelli S.p.a.
4. Data communication
Data will be communicated to professionals, independent collaborators, service companies and/or third party companies that co-operate with the Controller for the pursuit of the aforementioned purposes. With the user's explicit consent, data may be transferred outside of Italian territory to other companies that may be located in non-EU countries. In any event, whenever personal data is transferred to a country outside the EU, the principles set out in the Personal Data Protection Code will be applied together with any other law and regulation provisions applicable in this matter.
Subjects who receive the user's personal data may process it as Data Controller, Data Processor and/or Persons in Charge of Processing according to circumstance. The complete updated list of the Data Processors is available upon request to Brunello Cucinelli S.p.a. In no circumstance the data will be subject to diffusion.
5. Automatic data collection tools
The Site uses session cookies and permanent cookies. Session cookies are temporary and are eliminated automatically after every visit to the Site. “Permanent” cookies remain on the user's hard disk until they are removed. Cookies are used to enable full use of the Site and to track visits to the various pages/sections of the Site. Cookies are not and will not be used to obtain personal data or information relating to the user's navigation of other sites. The information collected through cookies will be used purely for statistical purposes. The user can disable cookies at any time by selecting the appropriate setting in the web browser, though this may hamper some functions of, or the possibility to interact with, the Site. The Site uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses such cookies in order to help us analyze anonymously how visitors use the Site. The information generated by the cookies about your use of the Site (including your IP address) will be transmitted to and stored by Google on its servers, becoming accessible to webmasters through Google Analytics services. Webmasters will use the Google Analytics services only for the purpose of monitoring the traffic on the Site, tracking your activities, with the exclusion of your personal information and your identification data; such procedure does not affect any potential advertising and promotional content shown during your browsing activities.
Google guarantees that your IP address will by no means be associated with other data of Google Inc., nor with the identity of the users of the devices which are used to browse the internet. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
By using this website, you grant your consent to the processing of your data collected by Google in the aforementioned manner and for the aforementioned purpose. For further information, please take a look at Google’s terms of service: http://www.google.com/analytics/terms/us.html and Google’s Data Protection Policy: http://www.google.com/intl/en/policies/privacy/.
6. Data submission
With the exception of traffic data (which is collected automatically by the system) the submission of data by the user is necessary to subscribe to the Site and to access the services and features offered by the Site and the reserved areas. The non-submission of data will prevent the user from accessing and using said services and features. The submission of data for marketing purposes is always voluntary and optional. Any non-submission of data for such activities will have no consequence on the user's possibility to use the services and features offered by the Site.
7. Rights of the user
The user may exercise the rights laid down in Article 7 of the Personal Data Protection Code including, but not limited to, the right to obtain a copy of the processed data, their updating, modification, integration and, in certain cases, their cancellation or block. Requests for access to data pursuant to Article 7 of the Privacy Code may be sent to Brunello Cucinelli S.p.a., at Viale Parco dell’Industria, Corciano, Solomeo (Perugia), or by email to: email@example.com. Specifically, the user may at any time revoke his previously given consent to the distribution of promotional and informational material, including the newsletter. Art. 7 Legislative Decree No196, 30 June 2003 (Right to access personal data and other rights) 1. A data subject shall have the right to obtain confirmation as to whether or not personal data concerning him exist, regard less of their being already recorded, and communication of such data in intelligible form. 2. Data subject shall have the right to be informed: a) of the source of the personal data; b) of the purposes and methods of the processing; c) of the logic applied to the processing, if the latter is carried out with the help of electronic devices; d) of the identification data concerning data controller, data processors and the representative designated as per Section 5(2); e) of the entities or categories of entity to whom or which the personal data may be communicated and who or which may get to know said data in their capacity as designated representative(s) in the State’s territory, data processor(s) or person(s) in charge of the processing. 3. A data subject shall have the right to obtain: a) updating, rectification or, where interested there in, integration of the data; b) erasure, anonymization or blocking of data that have been processed un law fully, including data whose retention is unnecessary for the purposes for which they have been collected or subsequently processed; c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected. 4. A data subject shall have the right to object, in whole or in part: a) on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection; b) to the processing of personal data concerning him/her, where it is carried out for the purpose of sending advertising materials or direct selling or else for the performance of market or commercial communication surveys.
8. Data Controller
The data controller is Brunello Cucinelli S.p.a., with legal seat at Viale Parco dell’Industria, Corciano, Solomeo (Perugia). Any communication may be sent to the following email address: firstname.lastname@example.org
Brunello Cucinelli S.p.A.
VAT Number IT-01886120540
Registered Office at Viale Parco dell’Industria, Corciano - Solomeo (PG)
Capital Stock of Euro 13,600,000 fully paid in
Registered in Perugia Trade and Companies Register No. 01886120540
The contents of www.brunellocucinelli.com site as well as the Network
Brunello Cucinelli (collectively, the “site”) are the exclusive property
of Brunello Cucinelli S.p.a. and therefore protected and covered by
national and international legislation. Consequently, users are not
authorized to use these contents for purposes not specifically indicated
by the site. In the event of violation, Brunello Cucinelli S.p.a. may
reserve the right to take action against the violator. Brunello
Cucinelli S.p.a. reserves the right to modify at any time the contents
of its site, without prior warning.
There is no charge for browsing the www.brunellocucinelli.com site, access to the site is free and registration is discretionary. Information and data in the www.brunellocucinelli.com site are carefully verified. We apologize in advance for any inaccuracies and we would ask users to contact us at the address below, so we can make rectifications. By registering, the user agrees and concurs, moreover, that Brunello Cucinelli S.p.a. is in no way responsible, directly or indirectly, for any damages of any nature or type suffered by the user or by third parties during browsing and consultation of the Brunello Cucinelli site, and in relation to any ensuing initiatives in which the user may decide to participate. We remind all users that they are liable for the truth and completeness of information they transmit to the www.brunellocucinelli.com site. This information will be given independently by users when they register and are sent strictly personal email account and password. Equally, at the time of issue, the user has explicitly authorized addressees of this information to handle these data, in compliance with current legislation. Moreover, when registering, Brunello Cucinelli S.p.a. informs the user, who is therefore aware of this, that the company cannot be held liable for any other sites the user may access using links included in the site. Consequently, Brunello Cucinelli S.p.a. declines any responsibility for the contents of these sites and is in no way liable for any damages of any nature or type suffered by the user or by third parties deriving from their use or from what they offer. The user may unsubscribe at any time by following the instructions given in the site.
For further information please contact Brunello Cucinelli S.p.a. at: email@example.com