The Brunello and Federica Cucinelli Foundation

The Brunello and Federica Cucinelli Foundation was established in 2010 with the purpose of spreading and translating into practice the ideals that have fed the humanistic goal of Solomeo.

The purpose of its agenda is to support any initiative enhancing knowledge, protecting the land and its monuments, highlighting the value of tradition, promoting spiritual and daily values of mankind.

Brunello, Federica, Camilla and Carolina Cucinelli

These are the values that are being revived and rediscovered today, and they need to be nurtured and sustained in a special manner. All over the world – thanks to the Internet – young people especially are going back to those ideals that for centuries have guided the Spirit of the world and generated all the different traditions, heritage and customs around which society was shaped and still hinges on. All over the world ideals are essential to appreciate and rediscover the human beings and the environment where they live.

Kafka

The Foundation, in its conviction “that the future is neither wholly ours nor wholly not ours”, aims to put the human beings and their ideals at the very core of everything, both in their glorious prime and also in the weakest times of old age, youth, sickness, loneliness. Its ambition is to restore human dignity both in the life and work environments, placing a special emphasis on the local area and in particular on any kind of outskirts and peripheries, in line with the expectations of a happy life as conceived by Brunello Cucinelli.

Any initiative started by the Foundation has as its direct or indirect goal the promotion of a happy life in the Epicurean sense of the term, namely a life where excess and shortage are offset according to the material and spiritual true needs of the human being, since over the last few years a balance has been missing. Epicurus’ Letter on Happiness represents the cornerstone and the ethical inspiration of the Foundation itself, as well as its very same raison d’être:

«He who has a clear and certain understanding of these things will direct every preference and aversion toward securing health of body and tranquillity of mind».

Brunello Cucinelli campaign FW 2016-2017

Brunello Cucinelli, Fall Winter 2016-2017 Campaign

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